About

Our Story

Made to fit real
bodies, real life.

My Favorite Bra began with one simple belief — that comfort and confidence should never be a compromise. Every piece is designed around real women, real shapes and real days.

200k+Women fitted
How it started

Comfort, reimagined
from the inside out.

We were tired of choosing between support and softness — of bras that dug in, briefs that rolled, and sizes that never quite fit. So we started over, with fabric that moves with you and shapes designed for how real bodies are built.

Today, tens of thousands of women reach for their favourite piece every single day. Not because it's the prettiest on the shelf, but because it's the one that disappears the moment you put it on.

What we stand for

Little details, obsessed over.

Comfort first

Buttery-soft, breathable fabrics and wire-free support that feels like a second skin — all day, every day.

A fit for every body

From 30A to 44H and XS to plus, our extended sizing is built to flatter real shapes — not one idea of them.

Confidence, daily

When your foundation feels right, everything else follows. That quiet, everyday confidence is the whole point.

The making

Every seam, considered.

From the softness of the fabric to the finish of every edge — the details you can't see are the ones you feel most.

200k+
Women fitted
36
Sizes · 30A–44H
4.8★
Average rating
90-day
Free returns
"

We don't design lingerie to be looked at. We design it to be lived in — soft enough to forget, refined enough to love.

— The My Favorite Bra team
The collection

Made with love, worn with ease.

Say hello

Come find your
favourite, too.

Questions, fit help, or just want to talk lingerie? We're a small team who genuinely loves this — reach out any time.