At My Favorite Bra (“we,” “us,” or “our”), your privacy matters to us. We understand that shopping for undergarments is personal, and we are committed to protecting the information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit or make a purchase from myfavoritebra.com (the “Site”).

By using our Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information in a few different ways:

a. Information You Provide to Us

• Order & billing details — your name, shipping and billing address, email address, and phone number.
• Payment information — processed securely by our payment providers. We do not store your full card number on our servers.
• Account information — if you create an account, your login details and saved preferences.
• Communications — any messages you send us through contact forms, email, or customer support.
• Marketing preferences — if you subscribe to our newsletter or promotions.

b. Information Collected Automatically

• IP address, browser type, device information, and operating system.
• Pages you view, links you click, and how you navigate the Site.
• Cookies and similar tracking technologies (see Section 5).

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and returns.
• Communicate with you about your order, account, or inquiries.
• Send marketing emails and promotions (only if you have opted in).
• Personalize your shopping experience and recommend products.
• Detect, prevent, and address fraud, security issues, or abuse.
• Improve our Site, products, and customer service.
• Comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information. We only share it with trusted parties who help us operate our business, including:

• Payment processors (such as Stripe and PayPal) to securely handle transactions.
• Shipping & fulfillment partners to deliver your orders.
• Email & marketing service providers to send communications you’ve opted into.
• Analytics providers to understand how our Site is used.
• Legal authorities when required by law, or to protect our rights, safety, or property.

These providers are only permitted to use your information to perform services on our behalf.

4. Data Security

We use industry-standard measures — including SSL encryption and secure payment gateways — to protect your information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to keep your cart working, remember your preferences, analyze traffic, and improve your experience. You can control or disable cookies through your browser settings, though some features of the Site may not function properly without them.

6. Data Retention

We keep your personal information only as long as necessary to fulfill the purposes described in this policy, including for legal, accounting, or reporting requirements. When it is no longer needed, we securely delete or anonymize it.

7. Your Privacy Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Opt out of marketing communications at any time.

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, request that we delete it, and opt out of the “sale” or “sharing” of personal information. We do not sell your personal information. To exercise these rights, contact us using the details below. We will not discriminate against you for exercising your privacy rights.

8. Marketing & Opt-Out

If you no longer wish to receive marketing emails from us, you can unsubscribe using the link at the bottom of any email, or by contacting us directly. Please note that we may still send you non-promotional messages related to your orders and account.

9. Children’s Privacy

Our Site and products are intended for adults. We do not knowingly collect personal information from anyone under the age of 18. If we learn that we have collected information from a minor, we will delete it promptly. If you believe a minor has provided us with personal information, please contact us.

10. Third-Party Links

Our Site may contain links to other websites. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out to us:

My Favorite Bra
Email: myfavoritebra@gmail.com