Bestseller
T-Shirt BraProduct photo
Cloud Cotton Bra
30A – 40DD · 5 shades
Rs 2,490★ 4.9
New — The Lace Edit
Intimates,
Intimates,
beautifully fitted.
Bras and briefs designed around real bodies — soft enough to live in, refined enough to love.
Sizes 30A – 44HFree fit returns90-day guarantee
Hero product photo
4.812k+ reviews
30A–44HExtended fit
The Collection
Find your category
Everything from everyday basics to the pieces you save for special occasions.
Bestseller · -20%
Featured product
Featured · Just dropped
The Cloud Cotton Bra
★ 4.9 · 1,240 reviews · 8,500+ sold
Rs 2,490 Rs 3,100
Buttery-soft modal cotton with a seamless, second-skin feel. Wireless support that holds you all day without a single dig or pinch.
Colour — Porcelain
Size
30B32C34C36D38DD40DD
Free shipping90-day returnsShips in 24h
Most loved
The Bestseller Edit
New
Lace BraletteProduct photo
French Lace Bralette
XS – XXL · 4 shades
Rs 1,890★ 4.8
Product photo
Seamless Hipster
XS – XXL · 3-pack
Rs 1,650 Rs 2,100★ 4.9
Limited
SleepwearProduct photo
Silk Slip Chemise
XS – XL · 3 shades
Rs 3,990★ 5.0
Bestseller
SportsProduct photo
FlexFit Sports Bra
XS – XXL · 4 shades
Rs 2,290★ 4.7
New
ShapewearProduct photo
Smooth Sculpt Brief
XS – XXL · 2 shades
Rs 2,750★ 4.8
The Atelier
Crafted in every detail.
From the softness of the fabric to the finish of every seam — discover the obsessive little details that make the difference.
Discover the craft →French LaceThe Romance edit
Silk TouchThe Sleep edit
Image
Cloud CottonThe Everyday editSoft MeshThe Bralette edit
Bordeaux LaceThe Bridal edit
Sculpt KnitThe Shape edit
French LaceThe Romance edit
Silk TouchThe Sleep edit
Image
Cloud CottonThe Everyday editSoft MeshThe Bralette edit
Bordeaux LaceThe Bridal edit
Sculpt KnitThe Shape edit
Scalloped TrimDetail 01
Seamless EdgeDetail 02
Adjustable BandDetail 03
Hand FinishDetail 04
Image
Breathable KnitDetail 05Soft LiningDetail 06
Scalloped TrimDetail 01
Seamless EdgeDetail 02
Adjustable BandDetail 03
Hand FinishDetail 04
Image
Breathable KnitDetail 05Soft LiningDetail 06
The Edits
View all
Shop by style
Everyday edit
The everyday essentials
Smooth, seamless and so soft you'll forget you're wearing them. Built for all-day wear, from desk to dinner.
Shop everyday →Lace edit
Lace, done delicately
Fine French lace and scalloped edges in our most-loved romantic silhouettes. Pieces that feel like a little secret.
Shop lace →Bralette edit
Unwired, unbothered
Soft-cup bralettes with gentle support and zero pinch. The kind of comfort you can lounge, layer and live in.
Shop bralettes →Sports edit
Support that moves with you
From low-impact yoga to high-impact runs — breathable, sweat-wicking support engineered to stay put.
Shop sports →Bridal edit
Something for the big day
Ivory lace, delicate detailing and seamless shapes designed to disappear under the dress and shine on the night.
Shop bridal →
Fit guarantee
Take the fit quiz →
Not sure of your size? Find it in 60 seconds.
Answer a few questions and our fit quiz matches you to the right band, cup and style — with free returns if it's not quite right.
200,000+
Women fitted36 sizes
30A to 44H4.8
Average rating90-day
Free returnsFit imagery
Autumn Lookbook
Quietly luxurious,
Quietly luxurious,
endlessly wearable.
Discover the pieces our community can't stop talking about — soft tones, finer details, better fit.
Explore the lookbook →
Word of mouth
Loved by 200,000+ women
★★★★★
"First bra in years that actually fits my band and cup. I've ordered three more since."
AK
Ayesha K.Lahore
★★★★★
"The seamless briefs are invisible under everything. Worth every rupee — returns were effortless."
MN
Mahnoor N.Karachi
★★★★★
"The fit quiz nailed my size on the first try. Comfortable, beautiful, and it arrived in two days."
SR
Sara R.Islamabad
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